Thurs 12th – Sat 14th August-
Midwest Music
So the time had
arrived – the reason for this fairly
extravagant adventure that I was on. The Mid-West Music summit. 270
bands and
artists in some 30 different venues over the course of three days. Coming all the way from
My congratulations must go to the team at Benchmark recordings who started this annual event 4 years ago. The logistics of so many bands, so much music; so many venues – I can’t even begin to imagine. They were up till 3 or 4 in the morning most nights in the weeks leading up to it, so hats off to everyone there, because it really was an incredible effort.
Over the course of three days, I got to see some incredible acts, meet some great people, and eat some of the States’ finest fast food delicacies. Three years ago, I had done a ski season in Mammoth California, and a friend who worked with me there came up to visit with a mate of his, so it was good to hang out with some people I knew. Found out that in fact the Oils had been through the place a few years ago, and more recently Powderfinger and Sleepy Jackson, so good to be able to talk Aussie music with a few people. Interesting to note I was the only foreign artist playing at the summit – a few people a bit intrigued by my coming so far, but given the opportunity, it was worth my while to go and check it all out.
I noted in the
program that there was an open Mic of some
sort running at one of the pubs on the main Street – “Dick’s Bodacious
BBQ”
(Yes, you read that correctly – in fact I even had some “Bodacious”
smoked meat
for lunch one day). As far as gigs go, probably wasn’t the grandest I
have ever
played. Thought I’d try my luck there at
Days one and
two were pretty much spent taking in as many
different bands as possible. The summit also had a number of
panels/seminars,
which provided an interesting insight into the business side of things
from
people who were involved in labels/radio stations/record stores etc.
This was
one of the main reasons I attended the summit – a great opportunity to
learn a
bit more about how everything works, and I haven’t come across any
similar
events down here in
Come Saturday 14th, I was ready to go. Gathering up my things, I set out for the Glendale Mall – venue for my first gig. Typically, and in true Renny Field tradition, I was running late and was forced to hitch a ride out to the mall with my gear. Fortunately I found someone understanding enough to let me jump in his car in a mad state – my brother would attest to the fact that I am often a bit irrational when time is running out and I am cutting it fine for a gig.
Now as far as gigs go, the old shopping mall thing probably doesn’t have a large appeal initially. Having said that, the organizers had arranged for my set to start directly after the A&R seminar, which was also being held at the shopping mall, so in theory this gig had potential. Fortunately the obligatory pre-gig beer was made available by the guys on the sound desk, and then another as well cleverly disguised in a café latte Styrofoam cup which was on hand for the duration of the set. Felt right at home.
As I played,
there were a few people drifting through from time
to time, but what I was realizing about the summit was that, although
it was a
fantastic opportunity, there was just literally so many acts that it
difficult
to compete for attention. Indeed, shortly after my set, I wandered into
another
venue in the mall (The House) and watched a superb band with a tight
set and
some great songs playing to about 10 people in a large room. This was
not
uncommon, and having talked to a few other people about this type of
event,
that is pretty much par for the course. Not necessarily a bad thing,
but
interesting that it is really far more a networking opportunity than
anything
else. Being from
Anyway, the gig
went pretty well, and a good response from
those who heard it. I had actually met someone from
Time for a
quick tour of the downtown
And after hopping around to a few other gigs later that evening, the Mid-west Music Summit had drawn to a close. All in all a great experience, and one which I would like to repeat with the band. Faced with the opportunity again though, I would spend some more time in the lead-up trying to generate a bit of interest outside of the event program etc, as well as try to arrange a short tour of the surrounding states – due to population, there are far more touring opportunities over there than back here, and you can get it sorted out independently if you plan it well. The Australian thing could probably help the cause, but people have to be made aware of it in the first place. All these things I have learned I wouldn’t know about unless I went over there and gave it a go, so very happy that I did. As I said earlier, managed to meet some great people and the funny thing with Music is that you just never know what might happen further down the track and how certain things might end up helping you. Based on that theory I would have to give the whole thing a big thumbs up!